Tag Heuer: Luxury Watches for People who Embrace Life's Challenges

Founded in the Swiss Jura in 1860, Tag Heuer has been one of the finest representatives of Swiss timepiece engineering and aesthetics for over a century. Inspired by the vigor and excellence of automotive racing for decades, Tag Heuer has been a brand synonymous with breakthroughs in horological engineering and Formula One racing. To that end, most of the famous collections from the designer include those which celebrate racing.

Here at Golden Tree Jewellers, Tag Heuer is one of our favorite watch brands, and today, we’re going to turn the spotlight on the famous brand from La Chaux-de-Fonds to see what sets them apart as a designer.

THE FORMULA 1 COLLECTION

Formula 1 watches, named for the famous auto racing contest, are inspired by the technological supremacy that goes into the single-seater automobiles that typify the race. Boasting brushed steel inspired by new automotive parts, the rhodium-plated indices of these Tag Heuer men’s watches (as well as women’s) have the kind of shine that you’d only find on the finest chrome. The tachymeter scale that characterizes the bezel of these pieces measure speed based on time traveled. Whether you prefer your timepiece with a quartz or automatic movement, we here at Golden Tree Jewellers have an option for you among our Tag Heuer Formula 1 collection.

THE AQUARACER COLLECTION

The Aquaracer line of Tag Heuer watches is inspired by speedboats and other boat racing technology. The watch-lover who spends their time on the open ocean requires a watch that can survive the harsh conditions of salt, sun, and sea, which the Aquaracer collection does elegantly. In both men’s and women’s lines, the watches can survive water down to the tremendous depths of 300 meters. The anti-reflective sapphire crystals, unidirectional turning bezel (a feature that helps divers stay safe), and rugged NATO watch straps are ideal for a day spent on or in the water.

THE CARRERA COLLECTION

“Carrera” is a word that has many impressive meanings—and one of those meanings refers to the Carrera collection of Tag Heuer women’s watches and men’s watches. Carrera watches blend classical aesthetics with contemporary engineering. Sleek steel cases, leather straps, and elegantly textured dials are standard for the men’s watches, and for women, the same durable steel frames the delicate touch of mother of pearl dials, 18k rose gold accents, and diamond indices for that extra touch of beauty.

THE MONACO COLLECTION

The Monaco collection from Tag Heuer adds a touch of eye-catching uniqueness in the form of square cases and dazzling colours. Beyond the royal blue of the dial and leather straps, Golden Tree Jewellers offers an option with blue and orange stripes, bringing to mind the legendary Steve McQueen, whose 1971 film “Le Mans” featured a Monaco collection timepiece. The left-hand winding crown is also directly pulled from the original 1969 collection. Beyond the aesthetic perfection of these watches, the Monaco watches feature Tag Heuer Calibre-11 movements, the 59 rubies part of the reason why the movement was awarded the Official Swiss Chronometer Control (C.O.S.C.) Certificate.

FIND TAG HEUER AND OTHER LUXURY WATCHES AT GOLDEN TREE JEWELLERS

For decades, Golden Tree Jewellers has been the place to go for men and women who savor the finest choices in Swiss timepieces. Tag Heuer represents one of the finest selections you can find in our watch finder, and if you’re interested in learning more about this incomparable brand, contact us at (604) 530-7221 or visit us at our Langley, British Columbia showroom!