TAG Heuer Redefines Elegance and Adrenaline at the Monaco Grand Prix

2025 has already been a landmark year for both Formula 1 and TAG Heuer, but their latest chapter together has pushed the narrative into truly legendary territory. Returning not only as the Official Timekeeper of Formula 1, TAG Heuer etched its name into motorsport history by becoming the very first title partner of the Monaco Grand Prix — the most glamorous and iconic race on the calendar.

While the world’s fastest cars carved through the tight corners of Monte Carlo’s legendary circuit, the true pulse of the weekend beat just offshore — aboard Le Bougainville, the yacht that became the epicenter of style, speed, and celebration.

A Night on the Riviera: Where Racing Meets Refinement

Monaco during race week is always electric, but TAG Heuer elevated the weekend to an entirely new stratosphere. Celebrities, athletes, artists, and racing royalty gathered under the Riviera sky for an exclusive soirée that blurred the line between motorsport and high society.

Familiar faces like Patrick Dempsey joined TAG Heuer’s extended family, including Red Bull Racing stars Max Verstappen and Yuki Tsunoda. Between cocktails and conversation, engines and ambition took center stage as the drivers shared insights from the qualifying round — with a knowing glint that only competitors chasing glory can offer.

As the sun dipped behind the cliffs of Monte Carlo, the atmosphere shifted from refined to euphoric. Live music from British soul sensation Lola Young set the tone, followed by a high-energy DJ set from none other than Naomi Campbell. The night reached a fever pitch as Kavinsky took over the decks, spinning a soundscape that echoed through the harbor.

Antoine Pin, TAG Heuer’s CEO, captured the moment best:
“This is what defines our brand — boldness, innovation, and a relentless drive to move forward. What better place than Monaco to bring this spirit to life?”

The Watchmaker’s Triple Crown

To commemorate this once-in-a-lifetime moment, TAG Heuer unveiled a trio of Monaco timepieces — each one a tribute to racing’s daring spirit and watchmaking’s evolving frontier.

Monaco Chronograph x Gulf
A love letter to the golden age of motorsport, this limited edition recalls the unforgettable imagery of Steve McQueen in Le Mans. With its signature Gulf stripes and a high-performance Nomex strap, this watch doesn’t just nod to history — it races with it.

Monaco Chronograph Stopwatch
Built for precision and presence, this bold reinterpretation of a pit-lane stopwatch channels the gritty realism of 1970s racing. With vivid red accents and the trusted Calibre 11 movement, it’s an homage to the unsung heroes with stopwatches around their necks — the ones who won races by fractions of a second.

Monaco Split-Seconds Chronograph
The crown jewel of the collection — lightweight, high-tech, and futuristic. Crafted from a proprietary titanium alloy and powered by the groundbreaking TH81-00 calibre, it’s a split-seconds chronograph that blends mechanical complexity with racing DNA. The lime green accents add a jolt of energy that practically screams Monaco.

More Than a Watch Brand — A Cultural Force

In a weekend where superyachts, superstars, and supercharged engines filled every frame, TAG Heuer stood out not just for its heritage, but for its vision. This wasn’t just a celebration of motorsport. It was a declaration that luxury, innovation, and legacy can — and should — move at full throttle.

In the shimmering lights of Monte Carlo, where every glance is a moment and every moment is fleeting, TAG Heuer made time stand still — and for just one night, reminded us that the heartbeat of Formula 1 is more than just the cars.

It’s the people. The passion. And the pulse of a brand that dares to go faste