The Rado Florence Automatic 39 mm R48904013 is a sophisticated timepiece that embodies the brand's commitment to blending timeless design with modern innovation. Its 39 mm stainless steel case, enhanced with a yellow gold PVD coating, offers a luxurious aesthetic while ensuring durability. The silver-white dial features an intricate embossed pattern, complemented by yellow gold-tone hands and applied hour markers, creating a harmonious and elegant appearance. A date display at the 6 o'clock position adds functionality without compromising the watch's refined design.
At the heart of this watch lies the Swiss-made Rado Caliber R763 automatic movement, known for its precision and reliability. This movement boasts an impressive 80-hour power reserve and includes a Nivachron™ hairspring, enhancing resistance to magnetic fields and ensuring accurate timekeeping. The transparent case back allows a glimpse into the intricate mechanics, showcasing Rado's dedication to horological excellence. With a water resistance of up to 50 meters, the Florence Automatic is suitable for everyday wear.
Technical details
Florence specifications
Reference
R48904013
Collection
Florence
Movement
Automatic
Functions
Hour, Minute, Second and Date
Power reserve
N/A
Case dimensions
39 mm
Case material
Stainless steel / PVD
Dial
White
Indexes
Diamonds
Crystal
Sapphire crystal
Water resistance
5 bar (50 m)
Strap / bracelet
Stainless steel / PVD
Clasp
Folding Clasp
Warranty
5-year Rado international warranty
Origin
Swiss made
Why choose this watch
Why choose this Florence?
This Florence pairs automatic Swiss watchmaking with sapphire crystal and 5 bar (50 m). Its verified specifications and distinctive Rado design make it a considered choice for daily wear, collecting or gifting.
Shop with confidence
Shipping, exchanges and warranty
Shipping and in-store pickup
Orders over $250 ship free within Canada. Orders generally process within 2–5 business days; Flexiti or Affirm orders may require 4–7 business days. Canadian delivery generally takes 3–10 business days after processing, with peak-season exceptions described in our policy.
In-store pickup can be selected at checkout. We will email you when your order is ready; please bring your order confirmation and valid identification.
Eligible items may be exchanged within 7 days of delivery when they are unworn, in original condition and returned with their original packaging and accessories. Purchases are not eligible for refunds, and exclusions apply to clearance and personalized items.
This watch receives a five-year Rado international manufacturer warranty, subject to Rado’s terms and exclusions.
Rado buying guide
Choosing the right Florence
Movement and function
Compare movement, power reserve and complications for the way you plan to use the watch.
Case and crystal
Dimensions, material and crystal treatment determine much of the watch's feel and resilience.
Strap or bracelet
Choose the fit, finish and maintenance profile that works best for your routine.
Frequently asked questions
Rado product FAQ
Is this an authentic Rado watch?
Yes. Golden Tree Jewellers is an authorized Rado retailer, and Rado products are supplied with original presentation materials when provided by the manufacturer.
What Rado warranty is included?
This watch receives a five-year Rado international manufacturer warranty, subject to Rado’s terms and exclusions.
Can I pick up my order in store?
Yes. Select in-store pickup at checkout and wait for our ready-for-pickup email before visiting.
Can I swim with this watch?
Use only the verified water-resistance rating shown in the specifications, follow Rado’ care guidance and have water resistance checked periodically. Water resistance is not permanent.
How should an automatic Rado watch be maintained?
Follow the Rado user manual, avoid impacts and strong magnetic fields, and arrange periodic servicing through an authorized service channel.
Rado is known as the Master of Materials: from high-tech ceramic to sapphire crystal and diamonds to stainless steel, our innovative watches have no boundaries when it comes to design. Feel and discover the Rado difference with Golden Tree Jewellers.
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We went to Golden Tree Jewellers yesterday to pick out a watch for my wife. Simon was very helpful, allowed us to try on many options and never pressured us on any sale. Simon is very knowledgeable and we appreciated his guidance. Thanks again!
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Customer service received was excellent. They took the time to answer all of my questions and show me a fair amount of watches before I made my decision. Opted to buy two watches after a fair negotiation and left feeling very happy with my decision to shop at Golden Tree.
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We went in looking for some watchesand Joe was really helpful and knowledgeable about all the different watches that this location had. Joe is also genuinely a nice person to talk to and always takes the time to answer questions and explain everything. I would highly recommend this store for anyone looking to buy luxury watches.
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